THE TABERNACLE
Strengthening a Church's Voice:
How Strategic Communications Increased Engagement
Organization Overview
The Tabernacle Church believes there are people in the community who should know the love of God. The church strives to create awareness of The Tabernacle Church, ultimately increasing service and event attendance, as well as overall engagement.
Executive Summary
The Tabernacle Church is a safe place to experience the Love of God and needed a defined strategy for community and outreach. The Pastor turned to a Dose of Insight to help reimagine their communications strategy, grow visibility, and spark renewed engagement among both current members and the wider community.
Benefits
• Messaging refinement and story-telling
• Social media strategy & content planning
• Website refresh
• Outreach through email marketing
Results
• Social media engagement doubled
• Within 30 days, email open rates averaged 53%, from 46%
• Improved community recognition
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