TABERNACLE COMMUNITY

DEVELOPMENT CORPORATION

From Vision to Voice:

Crafting a Powerful

Brand Identity

Organization Overview

Tabernacle Community Development Corporation (TCDC) is a nonprofit dedicated to helping eliminate poverty, as well as social exclusion, by improving the social, educational, and economic infrastructure which leads to self-sufficiency.

Executive Summary

When TCDC sought to establish itself as a trusted leader in the community, it partnered with a seasoned marketing consultant, a Dose of Insight, to craft a compelling brand identity and build a strong foundation for communication and engagement. a Dose of Insight leveraged their expertise to create a cohesive branding strategy that reflected the organization's mission, values, and vision to empowering community by building people.

Benefits

• Developed brand guidelines to create a consistent visual and messaging framework.

• Produced high-quality collateral elevating image and engaging w/stakeholders, including quarterly newsletter and annual impact report

• Redesigned website to align with visual branding and messaging

• Increased the visability of events and recognition of the work and impact

Results

• 50% increase in visitors to the website

• Served 6 times the number of community residents in a year

• 20% increase in donations year-over-year

• Gained like-minded community partners to share in the work

• Boosted media share by 70%

• Added four (4) new staff members

• Phase 11 expansion of the community center, The Hub, with new partners

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