TABERNACLE COMMUNITY
DEVELOPMENT CORPORATION
From Vision to Voice:
Crafting a Powerful
Brand Identity
Organization Overview
Tabernacle Community Development Corporation (TCDC) is a nonprofit dedicated to helping eliminate poverty, as well as social exclusion, by improving the social, educational, and economic infrastructure which leads to self-sufficiency.
Executive Summary
When TCDC sought to establish itself as a trusted leader in the community, it partnered with a seasoned marketing consultant, a Dose of Insight, to craft a compelling brand identity and build a strong foundation for communication and engagement. a Dose of Insight leveraged their expertise to create a cohesive branding strategy that reflected the organization's mission, values, and vision to empowering community by building people.
Benefits
• Developed brand guidelines to create a consistent visual and messaging framework.
• Produced high-quality collateral elevating image and engaging w/stakeholders, including quarterly newsletter and annual impact report
• Redesigned website to align with visual branding and messaging
• Increased the visability of events and recognition of the work and impact
Results
• 50% increase in visitors to the website
• Served 6 times the number of community residents in a year
• 20% increase in donations year-over-year
• Gained like-minded community partners to share in the work
• Boosted media share by 70%
• Added four (4) new staff members
• Phase 11 expansion of the community center, The Hub, with new partners
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