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We're Ready to Grow Your Goals

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Phone

(314) 297-7163

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Address

10 Kimler Dr., Suite B

Maryland Heights, Missouri 63043

211 E 43rd St 7th. Floor, New York, NY 10017, USA
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Frequently Asked Questions

What should my marketing budget be?

Marketing budgets typically range from 2–20% of gross revenue. The U.S. Small Business Administration recommends allocating around 6–7% for small businesses.

How soon after my business opens should I consider marketing efforts?

Your marketing plan should be considered from the very beginning - as you're developing your business plan. Your marketing strategy and business strategy go hand-in-hand.

What are some common marketing mistakes small businesses and nonprofits make, and how can I avoid them?

The biggest mistake is jumping into tactics without a strategy. Many don’t fully understand their target audience. You must know who benefits from your product or service, and where they consume information. Avoid trying to be everything to everyone - focus your efforts.

How do I build a strong brand identity that resonates with our target audience?

It starts with leadership. Know your mission, vision, and values. Then develop a cohesive visual and verbal brand: logo, colors, tone, and messaging. Be consistent across all platforms.

Why would my organization need a marketing consultant?

Marketing consultants bring an outside, expert perspective to help identify opportunities, clarify your brand message, and develop strategic plans that drive results. A good consultant helps you avoid costly mistakes, make smarter decisions, and generate a stronger return on your marketing efforts. The value often goes beyond marketing—bringing focus to your overall business strategy, communication, and customer engagement.

What types of problems can a marketing consultant help solve?

Marketing consultants can help you:

Define your brand and messaging

Develop a clear marketing plan

Help you understand your customers and their buying journey 

Improve your digital presence

Increase engagement and lead generation

Align marketing with business goals

Serve as or support your internal team

Can’t we just handle marketing in-house?

Many organizations try to handle marketing internally but struggle with limited capacity, outdated tactics, or unclear direction. A consultant helps fill those gaps—whether by leading strategy, providing fresh ideas, or supporting your team with execution—so your internal resources are more effective.

What are the most cost-effective marketing strategies for small businesses or nonprofits with limited budgets?

Content marketing is a great option. Show your expertise through blogs, social media, and email newsletters. People do business with those they trust - and consistent, valuable content builds that trust.

What is the best way to use social media to engage our community and increase awareness? 

Remember: social media is social. Create engaging content that invites interaction. Test different types of content to see what resonates and adjust accordingly.

What role does email marketing play in growing a small business or nonprofit , and how can we make it more effective?

Email is essential because you own your email list and content - they are not t’s not controlled by an algorithm. Build a list of engaged users and provide value consistently. That’s why email is still one of the most effective tools in marketing.

How can we measure the success of our marketing efforts, even if we’re not running paid ads?

Start by setting clear goals and defining KPIs. Measure engagement, email list growth, open rates, click-throughs, post reach, and impressions. Success is defined by how well you meet your stated objectives.

How do I know if your firm is the right fit for us?

We offer a free consultation to explore your needs, share how we work, and determine if we’re the right partner. Our goal is to build long-term, trusted relationships with clients who are ready to grow with purpose.


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