Adjusting Strategy During Change

Alesha Henley

Published on: 30/03/2021

Marketing today requires all businesses to be flexible. Changes are happening rapidly, and we must adjust how we work to be effective. New tools, platforms, on- and off-line channels, and algorithm changes create challenges for marketing strategies.

Marketing Strategy

Marketing-The Ultimate Value Proposition

Alesha Henley

Published on: 14/10/2020

Marketing should be integrated into every aspect of the product life cycle and customer experience. When executed correctly, marketing builds brand awareness and engages customers.

Marketing Value