HKA CPA'S & ADVISORS

From Vision to Voice: Crafting a Powerful Brand Identity

Two individuals viewing the HKA's website on a tablet.

Organization Overview

HKA CPAs & Advisors provide the expertise businesses need to grow, They build rich relationships and ensure clients have personalized business planning expertise at every step. They understand the unique connection of small business and individual finances.

Challenges

• Limited brand awareness

• Inconsistent branding across collateral

• Inconsistent posting across social media channels

• Little engagement on social media (even with employees)

• Limited blogging and other displays of subject matter expertise

• Acquiring customers

• Attracting employees

Solutions

• Structured marketing approach creation

• Developed strong online presence strategies

• Produced a proactive communication strategy, utilizing digital tools

• Established educational marketing strategies (blogs, webinars, social media engagement, and client workshops)

Results

• More unified brand awareness, consistent across various mediums

• Website redesign and optimization, which increased website traffic by 10%, and average time on a page by 5%

• 75 blog increase

• Email list doubled with an average of a over 50% open rate

• Year-long webinar series

• 25% social post increase

• Local media features (STL Magazine, Ladue News)

• Awarded SBM Best Accounting Firm 2024

• 10% increase client inquiries

• Designed YouTube channel

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CEO, Alesha Henley, smiling and wearing a branded, a Dose of Insight shirt.

Ready to Elevate

Your Marketing?

Let's create a strategy that delivers results. With expert intuition and best practices at the core of our process, we help businesses like yours cultivate new opportunities and achieve sustainable growth.

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